i n s p i r e | g r o w | l e a d
Business Support
Soda can help you accelerate your business growth
We connect business of all sizes, industries and stages to the right advice, support, resources and funding, to accelerate business growth and drive innovation.
Whether you're a start-up, an emerging or established business, we're here to help you achieve your goal of growth. We have the expertise to create a clear roadmap to your business growth and an extensive network to connect you with the right people along the way.
If you need help building your capability as a business owner or manager, or assistance accessing R&D support, you've come to the right place.
What we do
We offer a range of services to entrepreneurs, business owners and managers to produce results, no matter where you are in your growth journey.
Growth Lab
For ambitious early-stage business founders, this nine-week programme blends online and in-person learning with guest speakers and a pitch night.
Business Growth
Our Business Growth Advisors can connect you with business support services such as capability development funding and training, and research & development (R&D) services and grants.
Online Learning
Are you an aspiring entrepreneur or new business owner looking for a guidebook on how to create a successful business? Check out our online Business Fundamentals courses.
Soda has a remarkable history of innovation and growth
Thanks to a group of ambitious and courageous people just like yourself, Soda opened in 2009, based on the belief that sound advice and sustained support can effect transformation. Over the last 17 years we have helped thousands of business owners and entrepreneurs grow, innovate and succeed.
News & Stories
At Soda, we're excited by businesses with potential to grow and businesses that will contribute to lifting and diversifying Waikato's economy. Check out some of the businesses we've worked with recently.





